Starting a business? What does it do and why?

You’ve decided to start a business. That’s great! Now you need to ask yourself some very important questions. To start with, exactly what does your business do? Why have you chosen to do it? How are you going to do it? These may seem like simple questions but when you break them down and answer them adequately, you will have taken your first steps towards increasing your likelihood of success.

Again, the three key questions are what, why and how.

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